GRAPHIC DESIGN FOR JUSTICE
American Jewish World Service (AJWS) is the first and only Jewish organization dedicated solely to ending poverty and promoting human rights in the developing world.
Under the direction of Elizabeth Leih, Creative Director, I designed environmental installations, signage, and printed materials at AJWS’ 30th Anniversary Gala in New York City at Chelsea Piers. I prepared the design of three 10ft. pop-up maps, candle holder designs, a printed save-the-date, invitation, day-of-event program, staff name tags, car tags, pledge card, and slides for “Fund-A-Need” auction. Social Media team live tweeted during the event, and shared event photos on Facebook. The other Senior Designer created hanging flags to be placed in the hall entrance.
Three months later, I designed similar materials for AJWS’ 30th Anniversary Gala in San Francisco, applying a consistent and colorful approach in all materials, but leading with the blues and purples. Beginning with the social media graphic for the March 2016 event in San Francisco, one can appreciate how I adapted the design of most of the items listed above for the event in San Francisco. The event program is presented in the last two images of this gallery.
ROLE: Graphic Designer, Publication Design, Environmental Design, Event Design
PURPOSE: Invite major donors to support AJWS’ grantees work abroad and create a welcoming and vibrant atmosphere.
OUTCOME: Just during the events in New York City and San Francisco, more than $7 million was raised in donations (not including donations received before or after), and stronger relationships between donors, AJWS’ staff, and human rights defenders.