GRAPHIC DESIGN FOR JUSTICE
The Portland Mercado is an economic community development project of Hacienda CDC that aims to provide a space for Latino business men and women of Portland, Oregon. Since day one, this inspiring grassroots organization has integrated the local micro-business owners in the decision-making stages of the vision of the market.
During the construction stage of the Mercado, the development team and business owners aspire to evoke an experience similar to a trip to Latin America in the Portland Mercado. This vision informed my choice of focusing on the strong photography and highlighting joyful spirit of the business owners in the photos in my design of this promotional postcard. 2014.
ROLE: Graphic Designer
PURPOSE: Invite the community to celebrate with the staff and vendors at the Portland Mercado, in their initial opening months, and feature the entrepreneur’s joyous qualities.
OUTCOME: Today, 5 years later, the Portland Mercado continues to be a welcoming and safe hub for the Latinx community in Portland.